A new business improvement district (BID) is set to launch at Sunderland’s seafront after receiving strong backing from local traders. With nearly 91% of votes in favour, the Sunderland Seafront BID will commence its first term in May, aiming to enhance the area’s business environment and attract more visitors.
Key takeaways
- Strong support: 91% of local businesses voted in favour of the Sunderland Seafront BID.
- Funding model: The BID will be funded through a levy on eligible business rate payers, with Sunderland City Council matching the funds.
- Leadership: Sharon Appleby, the chief executive of Sunderland BID, will also lead the new seafront initiative.
Overview of the Sunderland Seafront BID
The Sunderland Seafront BID is designed to foster growth and development along the popular coastal area, which includes Roker and Seaburn. The initiative aims to replicate the success of the existing Sunderland BID, which has been operational in the city centre since 2014.
The BID will be funded through a levy imposed on local businesses, which will be reinvested into projects that benefit the area. Sunderland City Council has committed to matching the funds raised through this levy with an annual grant, ensuring a robust financial foundation for the BID’s initiatives.
Benefits of the BID
The establishment of the Sunderland Seafront BID is expected to bring several benefits to the local community and businesses, including:
- Enhanced marketing: Increased promotion of the seafront to attract tourists and visitors.
- Improved infrastructure: Investment in public spaces and facilities to enhance the visitor experience.
- Community engagement: Opportunities for local businesses to collaborate on projects and events.
Voices from the community
Sharon Appleby expressed her excitement about the overwhelming support from local businesses, stating, "We are absolutely thrilled that businesses in Roker and Seaburn have recognised the value that a BID can bring to the area. They have shown that they have confidence in the benefits and that we can replicate the success that we have had in the city centre along our beautiful coastline."
Councillor Kevin Johnston, who oversees housing, regeneration, and business, described the BID as "brilliant news for the seafront and the city," highlighting the positive impact it will have on local commerce and community spirit.
Next steps
As the Sunderland Seafront BID prepares to launch in May, local businesses are encouraged to engage with the initiative and participate in upcoming meetings and events. The BID aims to create a vibrant and thriving seafront that benefits both businesses and the wider community.
With the backing of local traders and the support of the city council, the Sunderland Seafront BID is poised to make a significant impact on the area, fostering economic growth and enhancing the overall visitor experience along the coast.
