Google Ads is rolling out a new way to keep your account safe: passkeys. Think of it as a super-secure replacement for your old passwords. This is a big deal for stopping people from hijacking your account, making things much simpler and safer.
Key Takeaways
- Passkeys are more secure than passwords because they can’t be shared or phished.
- You’ll need a passkey for sensitive actions like linking accounts or adding users.
- Ensure your device meets the system requirements (Windows 10+, macOS Ventura+, ChromeOS 109+, iOS 16+).
- Set up is done via g.co/passkeys.
- There’s a 7-day waiting period before new passkeys can be used for sensitive actions.
What Exactly Are Passkeys?
So, what’s the big deal with passkeys? Well, unlike passwords that you might type out, share accidentally, or have stolen through dodgy websites, passkeys are different. They’re created on your device and are tied to it. This means they can’t be shared, copied, or phished. Google is calling this a limited pilot program, so if your account is eligible, you’ll get an email or see an alert in your account.
Getting Your Device Ready
Before you jump in, make sure your tech is up to scratch. You’ll need:
- Computers: Windows 10 or newer, macOS Ventura or newer, or ChromeOS 109 or newer.
- Mobile: iOS 16 or newer.
- Alternatively: A security key you already use.
Also, make sure your device has a screen lock turned on. If you plan to use your phone to sign in to your computer, have Bluetooth enabled.
Creating Your Passkey
Setting up is pretty straightforward. Just head over to g.co/passkeys.
- Click on "Create a passkey".
- You’ll be taken to your device’s security settings page.
- Follow the prompts on your screen to verify it’s really you. This might involve your fingerprint, face scan, or PIN.
And that’s it! Your passkey is created.
Logging In and Sensitive Actions
From now on, when you log into your Google Ads account on the same device, you can use your passkey. If you need to use a different method, just click "More ways to verify" to use your password instead.
The 7-Day Security Wait
There’s one important thing to remember: after you create your passkey, there’s a seven-day security delay. This means you can’t use the new passkey to approve sensitive actions, like changing account settings or adding new users, for a week. This waiting period is just to make sure everything is properly set up and secure before it’s fully active for those important tasks. It’s a bit like letting a new security system settle in.

