Claire’s Secures Future with North American Business Sale Amidst Bankruptcy
Bankrupt fashion jewellery retailer Claire’s has announced a significant step in its restructuring efforts by agreeing to sell its North American business to private equity firm Ames Watson. This move aims to cut losses and preserve the brand’s presence while navigating US bankruptcy proceedings.
Key Takeaways
- Claire’s is selling its North American operations to Ames Watson for $104 million.
- The deal will keep at least 795 retail locations operational.
- Ames Watson is committed to investing in Claire’s future and preserving its retail footprint.
- Claire’s filed for bankruptcy protection earlier this month, citing nearly $500 million in debt.
The Sale Agreement
Claire’s announced on Wednesday that it will sell its North American business to Ames Watson for $104 million in cash. This agreement is expected to keep a substantial number of its retail locations, at least 795, in operation. The sale requires approval from US and Canadian courts. Claire’s stated that this transaction will "significantly benefit" its efforts to create value through its ongoing restructuring proceedings.
Ames Watson’s Investment
Ames Watson, a private equity firm with over $2 billion in revenue, is known for acquiring and transforming middle-market companies. Its portfolio includes brands like Lids and Champion Teamwear. Ames Watson co-founder Lawrence Berger expressed commitment to investing in Claire’s future, aiming to preserve a significant retail footprint across North America and ensure a seamless transition. The firm will also provide non-cash considerations, such as assuming liabilities to vendors and landlords, and extending $36 million in credit to Claire’s.
Financial Challenges and Future Outlook
Claire’s, which operates over 2,300 stores in 17 countries across North America and Europe, filed for bankruptcy protection earlier this month, burdened by nearly $500 million in debt. This marks the company’s second bankruptcy filing since 2018. The retailer has faced challenges from increased competition, high rent costs, and new tariffs on imports. While the sale will continue for some North American stores not included in the deal, Claire’s has halted liquidation sales at locations that are part of the agreement with Ames Watson.
Previous Restructuring
Claire’s previously filed for bankruptcy protection in 2018, also due to a significant debt load. At that time, the company underwent a strategic restructuring, raised new capital, and managed to eliminate nearly $2 billion in debt, allowing its stores to remain operational. The current sale aims to secure a more stable future for the brand.

