Direct Travel has announced the comprehensive global rollout of its next-generation managed travel platform, Avenir Travel Edition, powered by Spotnana. This strategic move aims to unify the travel management experience across Europe, APAC, LATAM, the Middle East, and North America, promising a seamless, end-to-end journey for travellers and enhanced control for travel managers.
Key Takeaways
- Global unification of managed travel services.
- Enhanced traveller experience through a single, integrated platform.
- Centralised control and on-demand data for travel and finance teams.
- "Follow-the-sun" support model for consistent, human-centred assistance.
A Unified Global Platform
The Avenir Travel Edition is designed to replace fragmented regional tools, offering a modern, open approach to managed travel. It connects all aspects of the travel journey into one cohesive experience. Christal Bemont, CEO of Direct Travel, highlighted the platform’s ability to provide a single global platform, a unified service model, and a definitive source of truth for travel management.
Enhancing the Traveller and Manager Experience
Direct Travel emphasises its commitment to the well-being of travellers and the efficiency of travel managers. Avenir aims to remove friction, anticipate needs, and deliver consistent, human-centred care worldwide. The platform provides travel, finance, and leadership teams with on-demand data, standardised policies, and auditable reporting, ensuring centralised control and visibility.
Seamless Support and Operational Efficiency
Backed by "follow-the-sun" support and a unified advisor workspace, Avenir enables event-driven workflows. These workflows prioritise travellers, reduce resolution times, and ensure consistent, human-led support when it is most needed. This global rollout coincides with significant growth for Direct Travel, which reported triple-digit year-over-year growth in the fourth quarter of 2025.
Sources
- Direct Travel confirms global rollout of Avenir platform, The Business Travel Magazine.
