Peter Martin-Simon, who was appointed chief executive of Esure following its acquisition by Ageas UK, has announced his departure from the company. His exit comes shortly after the finalisation of the Ageas UK deal in September 2025, marking a swift change in leadership for the recently integrated firm.
Key Takeaways
- Peter Martin-Simon, appointed Esure CEO post-Ageas acquisition, is leaving the business in April.
- Caroline Smith, Chief People Officer, is also departing at the end of March for a private equity role.
- Ageas UK has announced new leadership appointments effective April 1st to fill the resulting vacancies.
Leadership Changes at Esure
Peter Martin-Simon, who previously held the role of chief commercial officer at Esure, was named chief executive after Ageas UK completed its acquisition of the firm on 30 September 2025. This followed the stepping down of David McMillan and Peter Bole from their respective chief executive and chief financial officer roles at Esure.
However, Ageas UK confirmed on 17 December 2025 that Martin-Simon has decided to leave the business in April. Concurrently, Caroline Smith, the chief people officer, will also be leaving at the end of March to pursue an opportunity in private equity.
Ageas UK’s Response and New Appointments
Ant Middle, chief executive of Ageas UK, expressed his appreciation for the contributions of both Martin-Simon and Smith during a critical period of transformation and integration. He stated that their efforts have been instrumental in accelerating the move towards a unified business and governance structure, having successfully guided the initial phase of integration.
In response to these departures, Ageas UK has made two significant leadership appointments, effective from 1 April:
- Jonathan Price, currently CFO, will transition to managing director of the Ageas direct business, overseeing both the Ageas and Esure brands.
- Alistair Smith, Esure’s CFO, will assume the role of CFO for Ageas UK.
Middle expressed confidence in these appointments, highlighting the deep knowledge and experience they bring to their new roles. He added that a permanent replacement for the chief people officer position will be confirmed shortly. The appointments are contingent upon regulatory approvals.
Sources
- Recently appointed Esure chief executive decides to leave business, Insurance Times.
