A recent bug in Google Business Profile has caused significant disruptions for new businesses attempting to register. Users have reported issues with the phone number entry process, preventing them from completing their profiles. This glitch has raised concerns among entrepreneurs eager to establish their online presence.
Key takeaways
- New businesses are currently unable to register on Google Business Profile due to a bug.
- The issue primarily affects the phone number entry, causing the registration process to stall.
- Some existing business profiles are also experiencing phone number removals.
- Google is aware of the issue and is working on a resolution.
Overview of the issue
Reports have surfaced indicating that when users attempt to add a new business to Google Business Profiles, they encounter a problem at the phone number and website entry stage. The “Next” button becomes unresponsive, effectively halting the registration process. This has left many new business owners frustrated and unable to proceed with their listings.
Impact on existing businesses
In addition to hindering new registrations, some existing businesses have reported that their phone numbers are disappearing from their Google Business Profiles. This could lead to potential customers being unable to contact these businesses, further complicating the situation for entrepreneurs trying to maintain their online visibility.
Community response
Vinay Toshniwal, a Google product expert, has been actively monitoring the situation and has escalated the issue to the Google team. He has shared updates in the Google Business Profile forums, indicating that many users are facing similar challenges. The community is awaiting a timely resolution to this bug, as it affects a wide range of users trying to establish their businesses online.
Google’s response
As of the latest updates, Google has acknowledged the bug and is working diligently to resolve it. Users have been reassured that the issue is being addressed, and many are hopeful for a quick fix. The Google team has confirmed that they are aware of the problems with the sign-up flow and are committed to restoring functionality for new business registrations.
Conclusion
The current bug affecting Google Business Profile is a significant hurdle for new businesses looking to establish their online presence. As Google works to resolve the issue, affected users are encouraged to remain patient and stay informed through community updates. The resolution of this glitch is crucial for ensuring that new businesses can successfully register and connect with potential customers online.
Sources
- Google Business Profile bug prevents adding new businesses, Search Engine Land.

