Manchester-based vintage fashion retailer Joanie Clothing has announced its closure after nine years of trading. The brand, known for its distinctive vintage-inspired collections and celebrity collaborations, built a significant global presence primarily through its online platform. The company directors confirmed the news via social media, attributing the closure to a confluence of challenging factors.
Key Takeaways
- Joanie Clothing, a Manchester-based vintage fashion brand, has ceased operations after nine years.
- The closure is attributed to a combination of Brexit, the Covid-19 pandemic, and new international tariffs.
- The brand was known for its vintage-inspired aesthetic, inclusive sizing, and collaborations with notable figures.
The End of an Era
In a statement shared on social media, Joanie Clothing’s directors announced that the business was entering "the final chapter." They explained that the "challenges of recent years," including Brexit, the Covid-19 pandemic, economic uncertainty, and new international tariffs, had taken a significant toll on the company’s operations. Despite efforts to navigate these adverse trading conditions, the company could no longer sustain its operations.
While the Joanie Clothing website remains accessible, it is understood that orders can no longer be processed. Customers with queries have been directed to contact FRP Advisory.
A Look Back at Joanie’s Journey
Founded in 2016 by entrepreneur Lucy Gledhill, Joanie Clothing was established with the vision of creating feel-good garments infused with nostalgia. Named after Gledhill’s Great Auntie Joanie, the brand championed the philosophy of purchasing less while prioritising quality, aligning with the principles of "slow fashion." The brand was celebrated for its extensive size range and its ability to connect with customers through its unique aesthetic.
Throughout its nine-year history, Joanie Clothing forged memorable partnerships, including collaborations with American actress Christina Hendricks and Manchester-born fashion designer Celia Birtwell. The brand also launched an innovative collection inspired by the iconic Coronation Street soap opera, further cementing its connection to its Manchester roots.
Gratitude to Supporters
The company expressed profound gratitude to its team, freelancers, suppliers, and partners who contributed to the brand’s success. A special thank you was extended to the "Joanie Gals" worldwide, the loyal customer base who championed the label and filled their wardrobes with Joanie’s designs. The brand conveyed pride in having helped customers "look and feel the best version of you."
