Peter Vardy has officially exited the car retail sector, concluding three generations of family involvement with the sale of its final two Porsche dealerships in Perth and Aberdeen, along with its digital finance platform, CarMoney. This strategic move marks a significant shift for the Vardy group, which is now focusing on investments in technology, fintech, and mobility.
Key Takeaways
- Peter Vardy has sold its last remaining dealerships (Porsche Perth and Aberdeen) and its CarMoney digital finance business.
- The sales signal the end of three generations of family involvement in car retailing for the Vardy group.
- The group is pivoting to focus on investments in technology, fintech, and mobility.
- Van Mossel UK has acquired the two Porsche dealerships, expanding its UK presence.
- Itochu Corporation has acquired CarMoney, which will continue to operate independently.
Dealerships Acquired by Van Mossel UK
The two Scottish Porsche centres, located in Perth and Aberdeen, have been sold to Netherlands-based Van Mossel UK. In 2025, these dealerships collectively sold 1,623 vehicles, comprising 512 new and 1,111 used Porsche models, generating revenues of £120 million and employing 93 staff. This acquisition significantly boosts Van Mossel UK’s presence in the UK market, propelling it into the top half of the AM100 rankings with projected combined revenues exceeding £500 million. Eric Berkhof, CEO of Van Mossel Automotive Group, expressed enthusiasm for integrating these strong Porsche locations into their international network and further expanding their UK footprint.
CarMoney’s New Chapter with Itochu Corporation
Peter Vardy’s digital finance platform, CarMoney, has been acquired by Itochu Corporation. The Motherwell-based firm will continue to operate as an independent business, aiming for further growth both domestically and internationally. CarMoney has demonstrated strong performance, brokering £309 million in loans, delivering £33.8 million in revenue, and generating £4.5 million in trading profits last year. Alastair Grier, CEO of CarMoney, stated that with Itochu as a long-term owner, the company is well-positioned to accelerate growth, invest in the business, and create additional jobs in Scotland.
A Legacy of Growth and Giving
Peter Vardy began his automotive journey almost 20 years ago, acquiring his first dealership at the age of 27. Over the years, the business grew into a significant AM100 dealer group, representing multiple brands and creating substantial enterprise value. Beyond commercial success, the Vardy group has maintained a strong commitment to social impact, donating nearly £15 million to charitable causes through The Peter Vardy Foundation and Gen+. The group’s "selling to give" ethos will remain central as it transitions towards its new investment focus.
