Football icon Cristiano Ronaldo has expanded his diverse business empire by taking a stake in LiveModeTV, a Portuguese free sports streaming platform. This strategic move aims to enhance the accessibility of major sporting events, particularly with the upcoming World Cup.
Key Takeaways
- Cristiano Ronaldo has invested in LiveModeTV, a free sports streaming service.
- The platform will broadcast 34 World Cup matches live and for free, including all of Portugal’s games.
- Ronaldo aims to "enrich the ecosystem" by making top competitions more accessible via YouTube and social media.
Expanding the Business Portfolio
Cristiano Ronaldo continues to diversify his investments beyond the football pitch. His latest venture sees him acquiring a stake in LiveModeTV, the company behind a Portuguese streaming platform that offers sports competitions free of charge over the internet. Launched in December 2025 by the Brazilian firm LiveMode, this platform marks LiveMode’s first international project outside Brazil and currently operates in Portugal.
World Cup Broadcasts and Fan Engagement
Ahead of the 2026 World Cup, LiveModeTV is set to broadcast a significant number of matches, including all of Portugal’s fixtures, live and without cost. This initiative aligns with Ronaldo’s stated ambition to make sports more accessible. In a statement, Ronaldo expressed his belief that sport "can change lives" and highlighted the partnership’s goal to "enrich the ecosystem, extending the reach and involvement of the main competitions through broadcasts on YouTube and content distributed on all social media platforms for everyone."
LiveModeTV echoed this sentiment, stating in a social media post that they would "bring live football to YouTube in an innovative way, putting the fans at the centre of everything."
A Diverse Range of Investments
Ronaldo’s business interests are extensive and span various sectors. Beyond his football career, his portfolio includes investments in:
- Media: Stakes in Portuguese group Medialivre and film studio UR-Marv.
- Football: Investment in Spanish club UD Almería.
- Technology: Backing for artificial intelligence firm Perplexity.
- Hospitality: Investment in hotel group Grupo Pestana.
- Healthcare: Involvement with Insparya hair transplant clinics.
- Software: Support for HBL Pro2col Software LLC, a subsidiary of Herbalife.
- Manufacturing: Investment in Portuguese porcelain manufacturer Vista Alegre.
Several other ventures are managed under his well-known CR7 brand, underscoring his continuous drive to build a multifaceted business empire.
