Managing collaborations with YouTube creators just got a whole lot simpler. Google Ads has introduced a new central hub designed to make working with creators more straightforward for brands. This tool allows you to find suitable creators, link sponsored videos for partnership ads, and keep an eye on how they’re performing, both organically and through paid promotion.
Key Takeaways
- A new central hub in Google Ads simplifies YouTube creator partnerships.
- Easily find creators, link sponsored videos, and track performance.
- Promote creator content as partnership ads.
- Access both organic and paid metrics for linked videos.
Managing Creator Partnerships
The overview page is your go-to spot for sponsored creator videos that mention your brand or products. From here, you can request to link these videos directly to your Google Ads account. Once a video is linked, you gain the ability to promote it as a partnership ad, extending its reach.
Tracking Performance
Understanding the impact of your creator collaborations is made easy with the new Analytics page. This section provides both aggregate and individual data for all linked videos. You can see important metrics such as organic and paid views, watch time, and engagement levels. This helps you get a clear picture of what’s working.
Finding New Creator Partners
Looking for new talent for your next campaign? The Creator Search page is integrated with YouTube’s creator search functionality. This means you can easily find new partners. For instance, if you’re looking for creators who talk about pets, you can simply search for ‘pet channels’ and discover relevant creators.
This new Creator Partnerships hub is currently rolling out to eligible accounts over the coming months, so keep an eye out for it.
