Local traders have overwhelmingly supported a new business improvement district (BID) aimed at revitalising Sunderland’s seafront. With nearly 91% of votes in favour, the Sunderland Seafront BID is set to launch in May, promising to enhance the area for both businesses and visitors alike.
Key takeaways
- Strong support: 91% of local businesses voted in favour of the BID.
- Funding model: The BID will be funded through a levy on business rates, matched by Sunderland City Council.
- Leadership: Sharon Appleby, CEO of Sunderland BID, will also lead the seafront initiative.
- Community impact: The BID aims to replicate the success of the city centre BID along the coastline.
Overview of the Sunderland Seafront BID
The Sunderland Seafront BID is a strategic initiative designed to improve the local business environment in the Roker and Seaburn areas. Following a successful ballot, the BID will commence its first term in May, with plans to implement various projects that will benefit local businesses and enhance the overall visitor experience.
The BID operates by collecting a levy from eligible business rate payers, which is then reinvested into the community. Sunderland City Council has committed to matching the funds raised through this levy, ensuring a robust financial foundation for the initiative.
Benefits of the BID
The BID is expected to bring numerous benefits to the Sunderland seafront area, including:
- Enhanced marketing: Increased promotion of local businesses and attractions to draw in more visitors.
- Improved infrastructure: Investment in public spaces, signage, and amenities to create a more welcoming environment.
- Community events: Organising events and activities that engage both locals and tourists, fostering a sense of community.
- Support for businesses: Providing resources and support to help local businesses thrive in a competitive market.
Voices from the community
Sharon Appleby, the chief executive of Sunderland BID, expressed her excitement about the overwhelming support from local businesses. She stated, "We are absolutely thrilled that businesses in Roker and Seaburn have recognised the value that a BID can bring to the area. They have shown that they have confidence in the benefits and that we can replicate the success that we have had in the city centre along our beautiful coastline."
Councillor Kevin Johnston, cabinet member for housing, regeneration and business, echoed this sentiment, calling the BID "brilliant news for the seafront and the city." His support highlights the collaborative effort between local government and businesses to enhance the area.
Looking ahead
As the Sunderland Seafront BID prepares to launch, the focus will be on engaging with local businesses to identify key projects and initiatives that will drive growth and improvement. The success of the BID will depend on the active participation of the business community and their commitment to working together for the betterment of the seafront.
With the backing of local traders and the support of Sunderland City Council, the Sunderland Seafront BID is poised to make a significant impact on the area, creating a vibrant and thriving destination for both residents and visitors.
Sources
- One moment, please…, Sunderland Business Partnership.
- Traders back Sunderland seafront business improvement plan, BBC.
